You might design striking site; develop viral marketing tools and banner advertising campaign, but unless your Website is rich in content, the traffic spikes that result from your efforts will only be transient.The most important part of search engine optimization is in the content. A website with quality content will rank high if it has made optimum use of Keywords and you'll never be successful in the long-term without good quality content. One of the most important aspects of ranking for Google and other search engines is good content. Google wants their search engine users to find what they are looking for, a successful search experience for their users.

Even if you have selected the right keywords, you might not get high rankings for them. To achieve high rankings it is important to bring out the overall meaning of the keyword in the page, not simple keyword stuffing. The content is for the user, not for search engines. Utmost care has to be taken to ensure the content has good readability first. Fussing only over meta tags would not get you anywhere, as Google does not index most meta tags. Therefore, it is very important for your website to have well written content. This would not only make sure that you rank high in Google and other search engines, but would also ensure that you grab the attention of your website visitors and are able to sell to them, which is the primary objective of any website.

Focus your audience   First, you need to understand your audience. Who are you trying to reach? Create your pages with your target audience in mind.     Simplicity   Keep your web content simple. Do not use difficult and confusing words. The visitors should understand the message immediately. They would simply click away and you may end up losing a potential sale.     Brief   Do try to be as brief and as concise as possible when writing content for your website. Don't go on and on about a subject providing irrelevant details which do not interest your visitors.     Treating Links as Content   We know that link popularity is also important to get high rankings in search engines. Links to external websites are also considered useful content.     Error free   Therefore finally, ensure that your web content is free of spelling and grammatical mistakes. If you have mistakes in your web content it would make you look unprofessional.